Insights

Notes on building platforms

What these builds actually cost, what breaks in them, and what the estimate always leaves out.

September 22, 2026 · 6 min read

What a 0 to 1 platform build actually costs

The engineering is rarely the expensive part. Here is where the money actually goes, and how to tell before you commit.

30 minutes, free, no pitch. Tell me where the product is stuck, what you've already tried, and what has to be true six months from now.