Services

What I do

I work across product and technology, from deciding what should be built through designing, engineering, launching, and scaling it. Most engagements combine several of these services.

0 to 1 Platform Development

Take a new product from idea to launch: product strategy, UX, architecture, engineering, QA, team leadership, and deployment.

Example: Braganza went from an empty repository to a live multi-sided marketplace and exotic fleet operations platform in 15 weeks.

Digital Transformation

Replace or consolidate legacy platforms without stopping the business that's already running on them.

Example: Consolidated three acquired platforms into one while maintaining revenue and reducing the engineering footprint by more than 75%.

Product Strategy

Define the customer, problem, business model, product, priorities, and roadmap before spending heavily on engineering.

Example: A checkout change at HomeKeepr increased conversion from 1.5% to 7% without rebuilding the entire system.

AI Strategy & Adoption

Determine where AI creates real value inside your product and where it can improve how your team builds, tests, designs, and operates software.

Example: Introduced AI-assisted development practices while taking ELTON's cybersecurity platform from nothing to launch.

UX & Product Design

Design complex products around what users actually need to accomplish, especially where poor UX directly affects revenue or operations.

Example: Redesigning HomeKeepr's agent experience helped reduce subscriber churn from 21.5% to 6.3%.

Technical Architecture

Design the systems, data, integrations, and infrastructure behind complex platforms, or assess an existing architecture before it becomes expensive to change.

Example: Designed Braganza's architecture for four parties sharing one booking, with commissions, settlement, and payouts built in from the start.

Technical Due Diligence

Independent assessment of a product, codebase, architecture, team, and technical risk before an acquisition, investment, rebuild, or major engineering commitment.

Example: Assessed the team and platform already building StreamerDap, recommended changing course, then rebuilt the team and launched it.

Ready to talk about what you're building?

30 minutes, free, no pitch. Tell me where the product is stuck, what you've already tried, and what has to be true six months from now.

Book a 30-minute callSend me a message