January 2025 to April 2025
ICA Dashboard
Fractional CPTO
Tracks a nine-month sponsored streaming production, 18 episodes and 49.4M views, against the estimated and actual cost of every episode.
I led the product and the team that built the ICA Dashboard, an internal operations platform for content production and talent management.
What the work involved
- Brings projects, episodes, chapters, streams, talent, clients, managers, and production tracking into a single tool.
- Tracks production end to end: projects broken down into seasons, chapters, and episodes, with estimated against actual cost and viewership reported for each episode.
- Handles talent in the same place: a prospect pipeline with role consideration and approval status, alongside client, manager, and staff administration.
- Reported 49.4M views and 676M minutes watched across 3 chapters, 18 episodes, 16 unique streams, and 223 co-streams.
Inside the platform
The other engagements
Ready to talk about what you're building?
30 minutes, free, no pitch. Tell me where the product is stuck, what you've already tried, and what has to be true six months from now.